Immersive Experiences

23/05/2019

Are you ready for 21st Century working in media and broadcast?

Written by Paul Whybrow Currently it seems not a day goes by without hearing some more news on how a media company is merging or some […]
24/04/2019

M*A*S*H and the wonders of NAB 2019

Written by Paul Whybrow For me the annual National Association of Broadcasters (NAB) show kicked off in a fantastic way as I watched a hero of […]
04/04/2019

The NAB 2019 – simple survival guide

Written by Paul Whybrow Just in case you don’t know what it is. The National Association of Broadcaster Show or NAB for short is has been […]
01/04/2019

3 smart ways to create concrete collaboration

Written by Paul Whybrow in the entertainment, creative and media industries working together closely together is second nature… essentially that is how we all get things […]
16/12/2018

The 12 days of Christmas ads

Written by Paul Whybrow I absolutely adore the Christmas season. Growing up in London, I know almost all my friends loved the magic that Christmas brought: […]
20/11/2018

Why storytelling is key for immersive TV

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
02/10/2018

Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]
26/09/2018

The big five trends for broadcast technology – IBC in Amsterdam

Written by Paul Whybrow Part 2 of a three-part series based on the International Broadcast Conference (IBC) 2018 Part 1 – My 5 C’s of change […]
27/08/2018

Introducing Bodyboard Immersive Experiences

I am really excited to introduce my new venture which builds on my recent consulting, teaching and collaborating activities along with my 30+ years’ experience in […]
12/07/2018

Winning in sports marketing

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/07/2018

Creating Theme Park Fun

Written by Paul Whybrow A day at a theme park can be truly magical. A chance for family or friends to enjoy some fantasy and fun […]
04/07/2018

What is demand creation?

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]
21/04/2018

Is Virtual Reality the answer to fake news?

Written by Paul Whybrow Virtual reality is in the news almost daily it seems. From the latest game devices with VR capability, big sporting events showcasing virtual […]
21/04/2018

21 years of future tech: What will really come true? Looking back to look forward

Written by Paul Whybrow My son has just celebrated that great milestone: his 21st birthday – Happy Birthday, son! As I sat down to write a […]
21/04/2018

My personal Immersive experience – Virtual Reality coming soon!

Written by Paul Whybrow As the crowds of broadcast and technology professionals headed to see the latest and greatest at the first day of the NAB show in […]