Technology

04/12/2019

The Movie Labs vision of the evolution of the creative industries

  MovieLabs is a jointly run industry lab based in the US, that enables member studios to work together to understand new technologies and drive some […]
11/10/2019

IBC 2019 – The show in images

Written by Paul Whybrow As with all great events, it is always good to cast your memory back to the enjoyable moments you had, whether it […]
23/09/2019

IBC 2019 – The Amsterdam Advisory

Written by Paul Whybrow Amsterdam is known for many things: its canals, the many cafes, the coffee shops with a happy twist, the many bikes and  […]
23/05/2019

Are you ready for 21st Century working in media and broadcast?

Written by Paul Whybrow Currently it seems not a day goes by without hearing some more news on how a media company is merging or some […]
24/04/2019

M*A*S*H and the wonders of NAB 2019

Written by Paul Whybrow For me the annual National Association of Broadcasters (NAB) show kicked off in a fantastic way as I watched a hero of […]
04/04/2019

The NAB 2019 – simple survival guide

Written by Paul Whybrow Just in case you don’t know what it is. The National Association of Broadcaster Show or NAB for short is has been […]
25/02/2019

Using the digital tracking habit for real business purpose

Written by Paul Whybrow Just before I set off on an overseas work trip, my son persuaded me to buy a wearable sports and exercise watch […]
20/11/2018

Why storytelling is key for immersive TV

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
02/10/2018

Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]
26/09/2018

The big five trends for broadcast technology – IBC in Amsterdam

Written by Paul Whybrow Part 2 of a three-part series based on the International Broadcast Conference (IBC) 2018 Part 1 – My 5 C’s of change […]
14/09/2018

The new reality of tv – my five C’s of change!

This is part of a trilogy based on the IBC – International Broadcast Conference in Amsterdam in 2018. Part 1 – My 5 C’s of change […]
12/07/2018

Winning in sports marketing

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/07/2018

What is demand creation?

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]
04/07/2018

Why economics is driving the TV ratings game

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
04/06/2018

My 5 entertaining Bali takeaways!

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]