Written by Paul Whybrow
For me the annual National Association of Broadcasters (NAB) show kicked off in a fantastic way as I watched a hero of mine be recognised with a lifetime achievement award for his contribution to the American broadcast industry.
Alan Alda, in case you are not aware, is a six time Emmy Award winning actor, who is best known for his role of Hawkeye in the 11 year hit of M*A*S*H set in the Korean War. The final episode could even rival the final of Game of Thrones. In the US alone it was estimated that 77% of TV viewers watched the final episode as it went live to air. An amazing record that would be very hard to beat now.
As a veteran of the industry he had some simple thoughts. Why it is that “storytelling syncs up the power of communication and listening” and that now so many of us are watching great storytelling as individuals in different rooms “there is something missing when we are not watching with companions”.
He now does his own regular podcast Clear and Vivid where he interviews guests on the role of communication and conversation.
With five days of immersion into the technology, creativity, and business and personal connections of the broadcast and entertainment industry, there was plenty of innovation, trends and insights to get myself across.
So, I have decided to share my personal observations in three simple buckets: what I learnt, what I saw, and finally, what I didn’t see.
Most of what I learnt was gained at the excellent Devoncroft Executive Summitheld on the eve of the main show, which has a reputation as the one place executives and technologists all gather to get the inside story on where business innovation is heading.
Is the same thing going to happen to the broadcast industry with OTT?
This year, as for all years, there were the buzz word areas that the NAB show organisers saw as the big-ticket industry talking points.
Some of those were strongly in evidence.
There were a few areas that seemed not to be as much in evidence as I may have expected.
Overall, there clearly is still a lot of change to work itself through the industry.
As one observer put it. “Media companies are used to being the big fish in their industry pool. The reality is that for technology companies that are increasingly getting involved in the broadcast sphere, media companies are actually relatively small business for themand that “the tv consumers are running as fast as Olympic sprinters in expectation for change and the industry is evolving at the pace of a jogger.”
I am certainly looking forward to what emerges at the next big global showcase which is at the IBC show in Amsterdam in early September – can’t wait!
For more on NAB 2019 from take a read The simple survival guide to NAB 2019 in Las Vegas.
Paul Whybrow is the Entertainment and Media Transformation lead for Tech Mahindrain Australia and New Zealand. He is the Managing Director and Creative Collaborator for Bodyboard Immersive Experiences. A boutique business with access to award winning creative, broadcast and immersive experience skills and consulting. Our purpose is to be the creative connector for imagining the possibilities and crafting the practical, so you can share passionate storytelling.