esports

24/04/2019

M*A*S*H and the wonders of NAB 2019

Written by Paul Whybrow For me the annual National Association of Broadcasters (NAB) show kicked off in a fantastic way as I watched a hero of […]
04/04/2019

The NAB 2019 – simple survival guide

Written by Paul Whybrow Just in case you don’t know what it is. The National Association of Broadcaster Show or NAB for short is has been […]
20/11/2018

Why storytelling is key for immersive TV

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
02/10/2018

Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]
12/07/2018

Winning in sports marketing

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
22/04/2018

The magic behind the esport audiences – a survival guide for non gamers!

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]