Smart Media



DOWNLOAD EXPERIENCE CENTRED STORYTELLING BOOKLET by Paul Whybrow   During the last few months I have got used to spending far more time at home than […]

IBC 2019 – The Amsterdam Advisory

Written by Paul Whybrow Amsterdam is known for many things: its canals, the many cafes, the coffee shops with a happy twist, the many bikes and  […]

Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]

The big five trends for broadcast technology – IBC in Amsterdam

Written by Paul Whybrow Part 2 of a three-part series based on the International Broadcast Conference (IBC) 2018 Part 1 – My 5 C’s of change […]

The new reality of tv – my five C’s of change!

This is part of a trilogy based on the IBC – International Broadcast Conference in Amsterdam in 2018. Part 1 – My 5 C’s of change […]

Introducing Bodyboard Immersive Experiences

I am really excited to introduce my new venture which builds on my recent consulting, teaching and collaborating activities along with my 30+ years’ experience in […]

What is demand creation?

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]

Why economics is driving the TV ratings game

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]

My 5 entertaining Bali takeaways!

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]

Is Virtual Reality the answer to fake news?

Written by Paul Whybrow Virtual reality is in the news almost daily it seems. From the latest game devices with VR capability, big sporting events showcasing virtual […]

5 Megatrends to save TV

Written by Paul Whybrow Amsterdam is famous for many things: its canals, amazing museums, bicycles and very open lifestyle; and every September, its attraction to nearly […]

21 years of future tech: What will really come true? Looking back to look forward

Written by Paul Whybrow My son has just celebrated that great milestone: his 21st birthday – Happy Birthday, son! As I sat down to write a […]

My personal Immersive experience – Virtual Reality coming soon!

Written by Paul Whybrow As the crowds of broadcast and technology professionals headed to see the latest and greatest at the first day of the NAB show in […]