The Movie Labs vision of the evolution of the creative industries
MovieLabs is a jointly run industry lab based in the US, that enables member studios to work together to understand new technologies and drive some of those to adoption.
They have published a 10 year strategy paper on the cloud future of the movie industry which has clear interest for the whole range of creative industries from production through to broadcast and delivery on any platform or device.
Take a full look here – The Evolution of Media
There are some key highlights, that may entice you to have a good in-depth read, which I wanted to share.
- We describe a 10 year horizon to ensure that we can move technologies from early experimentation and prototyping through scale and into maturity”
- “We can expect that media creation workflows will be cloud based with every file (from first script, to camera captures, VFX assets and audio tracks ) stored in the cloud”
- “We also expect many mundane or repetitive production tasks to be accomploshied through artificial intelligence- enhanced tools, automation, bots and processes”
- “In common with all cybersecurity this is an ever-escalating battle of technology, with defenders needing 100% success and attackers needing just way in”
- “ Continuing to scale the content output from our industry requires dealing with some of the inefficiencies that are inherent in embracing unique creative workflows – “Workflows are designed around realtime iteration and feedback”
- “For this principle to be realised, the industry needs, hardware, software and cloud vendors to work together to design cloud-integrated systems that cat can securely create, encrypt, validate and store captured assets in cloud object storage over advanced data communication networks”
- “If the media is cloud-native and can be streamed anywhere, talent is no longer tied to the production locale, which can also be anywhere in the world”
- “All media creation happens in highly secure environment that adapts rapidly to changing threats – “The new security Architechture must be designed specifically to protect cloud workflows and individual assets rather than the infrastructure the workflows run on”
- “The new security Architechture must be designed specifically to protect cloud workflows and individual assets rather than the infrastructure the workflows run on”
- “Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata – “Workflows are designed around realtime iteration and feedback”
A great set of approaches, which can act as a framework to the Media of the Future.
Happy reading.
