Innovation

25/08/2020
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Post-pandemic Communicating

Paul Whybrow At home, during the intense period of Covid-19 lockdown, there was one phrase that everyone was used to hearing multiple times a day “I […]
04/12/2019
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The Movie Labs vision of the evolution of the creative industries

  MovieLabs is a jointly run industry lab based in the US, that enables member studios to work together to understand new technologies and drive some […]
12/09/2019
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IBC 2019 – The Indiana Jones Moment

  Written by Paul Whybrow Here we go again: heading to Amsterdam, along with the world’s broadcast and media professionals, for five days of immersion into […]
24/04/2019
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M*A*S*H and the wonders of NAB 2019

Written by Paul Whybrow For me the annual National Association of Broadcasters (NAB) show kicked off in a fantastic way as I watched a hero of […]
04/04/2019
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The NAB 2019 – simple survival guide

Written by Paul Whybrow Just in case you don’t know what it is. The National Association of Broadcaster Show or NAB for short is has been […]
25/02/2019
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Using the digital tracking habit for real business purpose

Written by Paul Whybrow Just before I set off on an overseas work trip, my son persuaded me to buy a wearable sports and exercise watch […]
20/11/2018
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Why storytelling is key for immersive TV

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
02/10/2018
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Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]
26/09/2018
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The big five trends for broadcast technology – IBC in Amsterdam

Written by Paul Whybrow Part 2 of a three-part series based on the International Broadcast Conference (IBC) 2018 Part 1 – My 5 C’s of change […]
14/09/2018
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The new reality of tv – my five C’s of change!

This is part of a trilogy based on the IBC – International Broadcast Conference in Amsterdam in 2018. Part 1 – My 5 C’s of change […]
27/08/2018
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Introducing Bodyboard Immersive Experiences

I am really excited to introduce my new venture which builds on my recent consulting, teaching and collaborating activities along with my 30+ years’ experience in […]
12/07/2018
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Winning in sports marketing

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/07/2018
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Why economics is driving the TV ratings game

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
04/06/2018
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My 5 entertaining Bali takeaways!

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]
22/04/2018
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The magic behind the esport audiences – a survival guide for non gamers!

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]