Paul Whybrow

25/02/2019

Using the digital tracking habit for real business purpose

Written by Paul Whybrow Just before I set off on an overseas work trip, my son persuaded me to buy a wearable sports and exercise watch […]
16/12/2018

The 12 days of Christmas ads

Written by Paul Whybrow I absolutely adore the Christmas season. Growing up in London, I know almost all my friends loved the magic that Christmas brought: […]
20/11/2018

Why storytelling is key for immersive TV

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
02/10/2018

Entering the world of the broadcast Future Zone

Written by Paul Whybrow There are three connected perspectives on the 2018 IBC (International Broadcast Conference) in Amsterdam Part 1 – The  Context: The new reality […]
26/09/2018

The big five trends for broadcast technology – IBC in Amsterdam

Written by Paul Whybrow Part 2 of a three-part series based on the International Broadcast Conference (IBC) 2018 Part 1 – My 5 C’s of change […]
14/09/2018

The new reality of tv – my five C’s of change!

This is part of a trilogy based on the IBC – International Broadcast Conference in Amsterdam in 2018. Part 1 – My 5 C’s of change […]
27/08/2018

Introducing Bodyboard Immersive Experiences

I am really excited to introduce my new venture which builds on my recent consulting, teaching and collaborating activities along with my 30+ years’ experience in […]
12/07/2018

Winning in sports marketing

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/07/2018

Creating Theme Park Fun

Written by Paul Whybrow A day at a theme park can be truly magical. A chance for family or friends to enjoy some fantasy and fun […]
04/07/2018

What is demand creation?

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]
04/07/2018

Why economics is driving the TV ratings game

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
04/06/2018

My 5 entertaining Bali takeaways!

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]
22/04/2018

The magic behind the esport audiences – a survival guide for non gamers!

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]
21/04/2018

Time for the yearly broadcasting Health check – the top 10 warning signs

Written by Paul Whybrow My first full day in Las Vegas and I took the long walk from my hotel to the very famous Welcome to Las […]
21/04/2018

Is Virtual Reality the answer to fake news?

Written by Paul Whybrow Virtual reality is in the news almost daily it seems. From the latest game devices with VR capability, big sporting events showcasing virtual […]